Kingdom Heritage
Hand Made in Vermont
Brand Guide
March 2026
Hand Made in Vermont
Brand Guide
March 2026
01
Kingdom Heritage is a premium custom woodworking shop in Vermont's Northeast Kingdom, specializing in handcrafted cabinetry and heirloom furniture. Founded by Neil McKiernan — a builder with 50 years of experience — his son Pat, and Highlyann Krasnow, the interior designer leading the creative vision, Kingdom Heritage brings together decades of construction expertise and high-end design experience. From a state-of-the-art workshop in Island Pond, Vermont, the team produces handcrafted cabinetry and heirloom furniture with the finish and planning that only a seasoned designer can deliver.
The brand speaks to two audiences: affluent homeowners who want the story and craft behind their cabinets and furniture, and trade professionals (GCs, designers, architects) who need a reliable, premium cabinetry and furniture source for their projects.
Everything about the brand should feel: handcrafted, authentic, understated, premium, and rooted in place.
02
The Kingdom Heritage palette is intentionally restrained. Black, white, and warm neutrals. All warmth and color comes from photography — wood grain, the workshop, the Vermont landscape. The brand never competes with its own imagery.
Black
#1A1A1A
White
#FFFFFF
Warm Gray
#F5F5F0
Charcoal
#444444
Mid Gray
#888888
Use Black (#1A1A1A) for headings, logo, and primary UI elements. Charcoal (#444444) for body text — softer on screen than pure black, more premium. Warm Gray (#F5F5F0) for backgrounds and section breaks. Mid Gray (#888888) for secondary text, labels, and captions.
03
Two fonts. That's it. The contrast between an elegant serif heading and a clean sans-serif body captures the brand tension: heritage craft meets modern presentation.
Hero / Page Title — 48px, Regular (400)
Kingdom Heritage
Section Heading — 36px, Regular (400)
Custom Cabinetry & Furniture, Built by Hand
Subheading — 24px, SemiBold (600)
Kitchen Cabinetry
Card Title — 20px, SemiBold (600)
For the Trade
Pull Quote — 24px, Italic (400)
Fifty years of building taught me one thing — there's no shortcut to quality.
Body Copy — 16px, Regular (400), 1.75 line height
Every piece that leaves our Island Pond workshop carries fifty years of building experience and a commitment to craft that factory production can never replicate. We build to your specifications — cabinetry, furniture, and custom woodwork — then ship directly to your project team or your doorstep.
Small / Caption — 13px, Regular (400)
Island Pond, Vermont — Workshop interior, March 2026
Navigation / Labels — 12px, SemiBold (600), Uppercase, Tracked
Our Story Cabinetry Collections Portfolio For the Trade
Button — 12px, SemiBold (600), Uppercase, Tracked
Font source: Both fonts are free via Google Fonts. Load weights 400, 500, 600, 700 for Cormorant Garamond. Load weights 300, 400, 600 for Source Sans 3.
04
The Kingdom Heritage logo is a circular badge featuring crossed woodworking tools — representing the full range of the shop's craft, from cabinetry to furniture — with "KINGDOM" arcing across the top and "HERITAGE" across the bottom. "Hand made in Vermont" appears in the center. The logo is black and white only — never colorized.
Primary usage — Black on white
Clear space: Maintain a minimum clear space around the logo equal to the height of the "H" in Heritage. No other elements should crowd the badge.
Minimum size: The circular badge should never be rendered smaller than 40px diameter on screen or 0.5 inches in print. Below that, the detail in the tool illustrations becomes unreadable.
Never: Add color to the logo. Place it on busy photographic backgrounds without a solid backing. Stretch, distort, or rotate it. Separate the badge elements from each other.
05
Kingdom Heritage writes like a builder talks — direct, honest, proud but not boastful. The confidence comes from fifty years of work, not from marketing language. Every sentence should feel like it was said by someone who'd rather show you the work than tell you about it.
We know what we're doing because we've been doing it for fifty years. We don't need to convince — the work speaks.
No superlatives. No exclamation points. No "world-class" or "best-in-class." Just clear, honest language about real work.
Talk about materials, process, joinery, wood species, and finishing. The details of how things are made are more compelling than adjectives.
Vermont, the Northeast Kingdom, Island Pond — the place matters. It's not a backdrop, it's part of the product. Let the landscape breathe through the writing.
06
Photography is the brand's color palette. Without it, Kingdom Heritage is black and white. With it, the brand comes alive with wood tones, workshop warmth, and Vermont landscape. Every photo should feel honest and unposed — like you're standing in the shop watching the work happen.
Custom Kitchen
Modern Cabinetry
Walnut Kitchen
Galley Kitchen
Neil & Pat
Island & Beams
Style: Natural light whenever possible. Warm tones. Shallow depth of field for detail shots. Wide shots of the workshop that show the full space. Candid, not staged — Neil measuring, Pat at the saw, sawdust in the air.
Never: Overly processed or filtered images. Stock photography. Staged lifestyle shots with models. Cool/blue-toned color grading.
Still needed: Workshop interior and exterior shots, process photography (build stages), detail/macro shots of joinery and finishes, NEK landscape imagery, wood selection and raw materials.
07
Beyond custom cabinetry, Kingdom Heritage produces heirloom furniture organized into three collections. Each is named after a lake in Vermont's Northeast Kingdom, with a distinct design identity rooted in the local landscape. These collections represent the full range of the shop's craft and are a key differentiator from competitors who only build cabinets.
Classic shapes, international influences
Inspired by the international character of Lake Memphremagog, which spans the Vermont-Quebec border. This line focuses on classic shapes with international influences — timeless silhouettes drawn from European and American craft traditions.
Brutalist influences, bold character
Like the granite cliffs dropping straight into Lake Willoughby, this line features brutalist influences and bold, uncompromising forms. Playful details — like the devil horn motifs referencing the famed Devils Rock — give each piece unexpected character.
Spindle designs, playful color, folk art spirit
Featuring classic New England spindle designs alongside playful shapes and custom painting. These pieces are as colorful as Shadow Lake and its neighbor, the famed Bread & Puppet Theatre. The most expressive of the three collections.
08
Buttons, links, and interactive elements on the website follow the same restraint as the rest of the brand.
Primary button: Black fill, white text. Used for the main CTA ("Start a Project").
Secondary button: Black outline, black text. Used for the secondary CTA ("Become a Trade Partner").
Text link: Underlined, black. Used for inline actions and navigation.
Hover states: Primary inverts to white fill with black border. Secondary fills to black. Text link increases underline weight.
09
| Brand Name | Kingdom Heritage |
| Domain | kingdom-heritage.com |
| Tagline | Hand Made in Vermont |
| Logo | Circular badge — crossed tools, "KINGDOM" / "HERITAGE" / "hand made in Vermont". Black on white only. |
| Offering | Custom cabinetry (lead product) and heirloom furniture. Built to spec, shipped to trade partners or direct to buyers. |
| Primary Color | #1A1A1A (Black) |
| Background | #FFFFFF (White) and #F5F5F0 (Warm Gray) |
| Body Text | #444444 (Charcoal) |
| Secondary Text | #888888 (Mid Gray) |
| Heading Font | Cormorant Garamond (Google Fonts) |
| Body Font | Source Sans 3 (Google Fonts) |
| Voice | Confident, understated, craft-focused, rooted in place |
| Photography | Natural light, warm tones, honest, unposed. Workshop, process, people, landscape. |
| Location | Island Pond, Vermont (Northeast Kingdom) |
| Founders | Neil McKiernan (50 years building experience), Pat McKiernan (son), and Highlyann Krasnow (interior designer, The Design High) |